After all, we believe the product is the most important part of the music publishing flow. A good product would sell itself easily and should be the primary music market weapon for any artist.
Even if it seems obvious, there is too much productions without a true personality. The produced tracks should be a unique blend of its content, its lyrics all bound with the right type of sound.
That is why we don't look for the mass. That is why we don't want to bend to a pre shaped market.
To pass the boundaries, we have to produce what we think as to be the exception ! (well, it's just our point of view)